INTERVIEW: James Bird - 29 October 2026
Summary
AFL Hall of Famer James Hurd discusses his new role as Global Head of Affinda Sports, focusing on integrating AI into the AFL and global sports. He details how AI tools enhance player performance analysis, injury management, and coaching efficiency, citing examples from his work at Port Melbourne. Hurd emphasizes the importance of adopting these technologies to maintain a competitive edge while continuing his media commitments and grassroots football involvement.
Topics discussed
Introduction of James Hurd and his new AI role
Excitement about AI in sport and AFL focus
Current AI usage in VFL and industry partnerships
AI applications in player recruitment and list management
Analyzing player performance and injury readiness
Efficiency gains for coaches and training decisions
Timeline for elite AFL adoption and global examples
The 'front of the wave' strategy for AI adoption
AI for game coding and data permissions
Working with Essendon and maintaining impartiality
Approaching clubs and solving specific problems
Media commitments and future TV appearances
Continuing work with Port Melbourne and youth development
Closing remarks and final thoughts on AI
Listen ad-free on Castria