The Drop The Drop

The Dirt Division E048 | Inov8 Trailfly Pro ft. Dirt Division Reviewer Johnny Dodgin

Sep 30, 2026 · 1h 38m

Topics discussed

Intro and guest introduction: Johnny from Innovate How Johnny and the hosts first connected Living in the Lake District and Scotland Johnny's background in cycling and marketing The birth of the Dirt Division and fan community Defining fell running and its culture Innovate's history and brand revival Shoe development process and industry insights The evolving relationship between brands and reviewers Challenges of being a small brand in the market Innovate's brand identity and design philosophy Deep dive: The Trailfly Pro fit and last Midsole foam, outsole rubber, and durability Comparing the Trailfly Pro to other natural shoes Upper construction and the 'glove' fit technique Navigating negative reviews and brand feedback Rapid fire: Life lessons and gravel biking Johnny's art background and creative influences Morning routines and the purity of running Closing banter and race recap
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