The Diary Of A CEO with Steven Bartlett The Diary Of A CEO with Steven Bartlett

The Quitting Expert: Sunk Costs Are Keeping You TRAPPED, Quit Before AI Comes! | Seth Godin

Aug 10, 2026 · 1h 53m

Summary

Steven Bartlett interviews Seth Godin on overcoming the "stuckness" caused by wanting contradictory goals, illustrated by the donkey paradox. Godin explains that identifying a specific audience and accepting embarrassment as the "cost of entry" helps bypass resistance and shame. He argues that problems are opportunities, urging listeners to define their purpose and serve a small group well rather than chasing vague, conflicting desires.

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