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The $10 Billion Midterm Ad War

Oct 26, 2026 · 33m

Summary

National political correspondent Shane Goldmacher analyzes the most expensive midterm ad campaign in U.S. history, contrasting Democratic attacks on Trump's economic record with Republican efforts to distance themselves from the president. The episode highlights how both parties target disengaged voters, with Democrats linking Republican corruption to rising costs and Republicans emphasizing bipartisanship or demonizing opponents. It also covers the fallout from a controversial Ohio ad featuring an estranged mother, which has caused rifts within the GOP.

Topics discussed

Sponsorship and show introduction Preview of the Ohio ad controversy and midterm context Shane Goldmacher on the volume of campaign ads Why campaign ads are an 'x-ray' of election strategy Democratic ads: Blaming Trump for cost of living Linking Republican corruption to personal expenses Using Trump voting records to attack incumbents Adam Hamilton's 'middle' strategy in Kansas Using Epstein files to alienate Republican voters Sponsorship and podcast promotions Republican ads: Defending legislative record and tax cuts Republicans pitching bipartisanship to distance from Trump Republican attack ads: Labeling Democrats 'too liberal' The controversial Ohio ad featuring Amy Acton's mother Strategic analysis: Contrast voting and party dynamics Which side has told the more effective story? News briefs: Venezuela, Obama rally, and election interference
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