The $10 Billion Midterm Ad War
Oct 26, 2026 · 33m
Summary
National political correspondent Shane Goldmacher analyzes the most expensive midterm ad campaign in U.S. history, contrasting Democratic attacks on Trump's economic record with Republican efforts to distance themselves from the president. The episode highlights how both parties target disengaged voters, with Democrats linking Republican corruption to rising costs and Republicans emphasizing bipartisanship or demonizing opponents. It also covers the fallout from a controversial Ohio ad featuring an estranged mother, which has caused rifts within the GOP.
Topics discussed
Sponsorship and show introduction
Preview of the Ohio ad controversy and midterm context
Shane Goldmacher on the volume of campaign ads
Why campaign ads are an 'x-ray' of election strategy
Democratic ads: Blaming Trump for cost of living
Linking Republican corruption to personal expenses
Using Trump voting records to attack incumbents
Adam Hamilton's 'middle' strategy in Kansas
Using Epstein files to alienate Republican voters
Sponsorship and podcast promotions
Republican ads: Defending legislative record and tax cuts
Republicans pitching bipartisanship to distance from Trump
Republican attack ads: Labeling Democrats 'too liberal'
The controversial Ohio ad featuring Amy Acton's mother
Strategic analysis: Contrast voting and party dynamics
Which side has told the more effective story?
News briefs: Venezuela, Obama rally, and election interference
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