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A Gen Z Revolution at the Movies

Jun 16, 2026

Summary

Host Natalie Kitroeff and guest Kyle Buchanan analyze how low-budget horror films "Obsession" and "Backrooms" have revitalized Gen Z moviegoing. They discuss how these YouTube-born directors tapped into youth culture, creating social media-driven events that outperformed major franchises. The episode highlights a shift in Hollywood, proving young audiences crave original, relatable content over legacy IP.

Topics discussed

AppleCard sponsorship and intro Introduction: Gen Z and the movie theater revival The box office shock: Obsession and Backrooms Obsession: Plot, themes, and Gen Z resonance Social media discourse and 'corn plating' Obsession Break and sponsor messages Backrooms: The film and director Kane Parsons Parsons' YouTube origins and the Backrooms lore Adapting internet culture and AI anxieties Lessons for Hollywood: Events vs. Franchises Sponsorships: UJA and FX's Love Story News: Iran deal and Newsom investigation Credits and closing sponsor message
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