How He Turned Over $1M in Debt Into a Sold-Out Show | Jesse Cole
Topics discussed
Intro and AdoptUSKids sponsorship
Buying the team and initial financial struggles
Selling the house to keep the team alive
Vision for a new entertainment product
All-inclusive ticket pricing strategy
Early fan experiences and entertainment stunts
Building the brand and overcoming league fines
Walt Disney's philosophy of 'plussing the show'
Business growth and hitting revenue ceilings
Observing fan behavior to improve the experience
Identifying the two-hour game duration problem
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Outro and Greatness Plus subscription promo
Sign-off
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