Should you Brick your phone?
Sep 21, 2026 · 16m
Summary
Host Matt Galloway explores the "Brick," a $59 NFC tag that forces users to physically walk to a specific location to unlock their phone, creating friction to combat digital addiction. Guest Alex Kirshner shares how the device helped him reclaim his time and focus, while psychologist Moxie Mäkelä argues that such gadgets are temporary fixes for deeper issues. Mäkelä contends that the real problem is our habitual relationship with screens, noting that tech companies design apps to be addictive and that society needs to develop "attention literacy" rather than relying on simple blockers.
Topics discussed
Sponsor: Perk travel and spend platform
Intro: The problem of phone addiction
The Brick: A physical device to block apps
Interview with Alex Kirshner: Personal experience
How the Brick works: Friction and physical effort
The psychology of 'pickups' and shame
Why physical distance beats software limits
Benefits: Productivity and shorter work days
The irony of using tech to fight tech addiction
Perception of time and screen time aggregates
Long-term sustainability and purchasing time back
Sponsor: Perk and West of Center promo
Expert view: Dr. Moxie Heitmeyer on friction
Research: The snacking analogy and device habits
Study findings: Unconscious phone usage
Blaming tech companies and misplaced shame
The 'double negative' of moral failure
Concerns for youth and the concept of 'brain rot'
Societal debate: Regulation vs. individual fixes
Developing 'attention literacy' for positive use
Outro: Host reflection and contact info
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