Is IMAX a Screaming Buy? With Rich Gelfond
Aug 10, 2026 · 44m
Summary
Rich Gelfand, CEO of IMAX, discusses the company's pivotal role in Hollywood, highlighting how IMAX releases are now essential for blockbuster success. He details the massive performance of *Oppenheimer*, the strategic commitment to *Dune 3* over *Avengers: Doomsday*, and new revenue streams like merchandising. Gelfand also addresses the impact of streamers, the future of 70mm film, and why IMAX remains undervalued despite its strong brand equity and global theater expansion.
Topics discussed
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Intro: Rich Gelfand and IMAX's role in Hollywood
IMAX as a curator and the Oppenheimer success story
Dune vs. Avengers scheduling and brand protection
Merchandise, ticket pricing, and revenue streams
Film projection economics and the Sphere comparison
Global expansion and alternative content strategies
Streaming partnerships and eventizing content
Collaboration with Christopher Nolan and filmmakers
Hollywood consolidation and the return of comedies
The three ingredients for movie success and future slate
M&A interest and closing remarks
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