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Is IMAX a Screaming Buy? With Rich Gelfond

Aug 10, 2026 · 44m

Summary

Rich Gelfand, CEO of IMAX, discusses the company's pivotal role in Hollywood, highlighting how IMAX releases are now essential for blockbuster success. He details the massive performance of *Oppenheimer*, the strategic commitment to *Dune 3* over *Avengers: Doomsday*, and new revenue streams like merchandising. Gelfand also addresses the impact of streamers, the future of 70mm film, and why IMAX remains undervalued despite its strong brand equity and global theater expansion.

Topics discussed

Betterment Advisor Solutions ad Intro: Rich Gelfand and IMAX's role in Hollywood IMAX as a curator and the Oppenheimer success story Dune vs. Avengers scheduling and brand protection Merchandise, ticket pricing, and revenue streams Film projection economics and the Sphere comparison Global expansion and alternative content strategies Streaming partnerships and eventizing content Collaboration with Christopher Nolan and filmmakers Hollywood consolidation and the return of comedies The three ingredients for movie success and future slate M&A interest and closing remarks
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