The New Rules of YouTube (2027)
Summary
YouTube strategist Patti Galloway discusses the shift toward TV viewing, noting that longer, slower-paced videos now dominate as audiences seek binge-worthy "shows" rather than quick clips. He argues that while view counts remain useful signals, creators should prioritize building deep audience relationships and cultural relevance over pure virality. Galloway advises treating channels as serialized programs to foster loyalty in an era of content abundance.
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