The Woman Behind the Man Who Won't Die
Summary
Kate Toolo, co-founder of Blueprint, shares her 11 rules for viral content creation, using Brian Johnson’s longevity experiment as a case study. She explains the "nightclub" algorithm model, emphasizing that creators must provide value to the platform's audience to gain visibility. Toolo demonstrates how to craft compelling copy by starting with text, identifying the "gossipy" hook, and speaking simply to create emotional resonance. The episode covers practical strategies for testing thumbnails, iterating on successful formats, and publishing immediately to learn from real-time data.
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