Is It Getting Harder to Find Information Online?
Sep 29, 2026 · 35m
Summary
Claire Duffy announces the end of the Terms of Service podcast and introduces guest Cory Doctorow to discuss the decline of online search quality. Doctorow explains his concept of "shittification," arguing that Google deliberately degraded search results to boost ad revenue and maintain its monopoly. The episode covers the impact of AI summaries on information discovery and offers practical alternatives like RSS feeds and independent search engines.
Topics discussed
Show announcement: Terms of Service ending and listener call-to-action
Reiteration of show closure and request for final episode questions
Introduction to the decline of Google Search and Cory Doctorow
Sponsor reads: LinkedIn and Amex Corporate
Cory Doctorow's background and the concept of 'inshittification'
The three stages of inshittification: lock-in, monetization, and degradation
Antitrust cases and internal memos revealing Google's strategy
How Google deliberately degrades search quality to increase ad impressions
The loss of organic wayfinding and the rise of AI-generated content
Defects in AI products and the 'hallucination' euphemism
Study showing higher prices in Google's AI mode vs. traditional search
Kagi as an alternative search engine and the 'John Palo' phase
Discussion on navigating the new online search landscape
Sponsor reads: LinkedIn and Chasing Life podcast
Political action, boycotts, and supporting local businesses
Historical context of US anti-monopoly laws and Sherman Act
Google's defense: AI mode features and ad relevance claims
Critique of market dynamics and the need for regulatory intervention
Practical tips: Using RSS feeds to curate your own internet front page
Browser organization: Using tab groups for better navigation
Conclusion, book recommendation, and final sponsor reads
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