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My $60 million science experiment | Mark Rober

Aug 17, 2026 · 17m

Summary

Host Madhu Akinola introduces former NASA engineer Mark Rober, who demonstrates how to capture attention by "hiding the vegetables" in entertaining science experiments. Rober shares his journey from viral YouTube videos to creating a free, comprehensive K-8 science curriculum designed to make learning visceral and engaging. He announces that this $60 million project will be provided at no cost to teachers worldwide to ignite curiosity and disrupt traditional education methods.

Topics discussed

Sponsors: Capital One, Aerie, and LinkedIn Host intro: The impact of inspiring teachers Introducing Mark Rober and PACA sponsorship Liquid nitrogen explosion experiment and physics The attention economy and engaging science Hiding the vegetables: Glitter bombs and squirrels Emotional connection in learning and past teachers Launch of free K-8 science curriculum Sponsors: Capital One, Choiceology, and Upwork Host reflection: Applying teaching skills to work Closing sponsors: Capital One and Aerie
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