Taylor Lorenz and Lawrence Schlossman trace the evolution of tech merch from 1980s Apple lifestyle catalogs to modern AI apparel drops. They discuss how companies like OpenAI, Palantir, and Anthropic are using premium menswear to signal cultural relevance, while critics argue these designs are derivative and lack genuine taste. The episode explores the irony of AI firms leveraging fashion to appear cool, noting that their merch often lags behind streetwear trends by a decade.
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