Holywater Tech Chief Bogdan Nesvit on the Explosive Growth of Microdramas: 'We Are Well Positioned to Win'
Summary
Variety’s Cynthia Littleton interviews Bogdan Nesvitt, co-CEO of Holywater Tech, about the rise of microdrama apps MyDrama and MyMuse. Nesvitt discusses how vertical video complements traditional TV through dual-screen viewing and shares data showing rapid growth among male and younger audiences. He outlines Holywater’s strategy to mainstream the format by partnering with major studios like Fox and leveraging IP, while using AI as a production tool rather than a replacement for human creativity.
Topics discussed
Introduction: Holywater Tech and the rise of microdramas
Why Holywater released data to mainstream vertical media
Growth catalysts: Books, Fox partnership, and AI
Audience shifts: Male viewers and Sunday night dual-screening
Expanding beyond romance into new genres and IPs
Business model: Platform vs. Studio and content ownership
Origin story: From interactive books to Disney-inspired IP strategy
AI as a tool: Avoiding 'slop' and preserving human emotion
The meaning behind the name 'Holywater' and conclusion
Listen ad-free on Castria