This episode profiles self-help guru James Arthur Ray, whose charismatic seminars promised wealth and enlightenment but masked dangerous practices. The narrative focuses on Ginny Brown, a social worker who attended a seminar with her daughter Kirby, noting Ray’s inappropriate public probing of personal trauma. The story culminates in tragedy when Kirby attends Ray’s exclusive Sedona retreat, after which she disappears, leading to a police visit that signals a catastrophic outcome for her family.