Can the Premier League benefit from the excitement over this year's World Cup?
Summary
Richard Deitsch interviews Pierre Moussa, NBC Sports’ coordinating producer for Premier League coverage, about growing soccer’s US fanbase post-World Cup. They discuss the success of the studio show with Rebecca Lowe, strategies for engaging new viewers, and the impact of promoted teams. Moussa also details his role directing the NFL’s Melbourne game for Netflix and NBC’s NBA return.
Topics discussed
Intro, ads, and guest Pierre Moussa introduction
World Cup impact and growing US soccer fandom
Success of NBC's Premier League studio show format
Rebecca Lowe's role and cross-network collaboration
Marketing strategies and watch parties for new fans
Understanding promotion and relegation stakes
Betting integration and Manchester United's resurgence
Sponsorship advertisements
Directing the NFL game in Melbourne for Netflix
Netflix production style and talent decisions
NBC's NBA coverage revival and legacy
Outro and podcast credits
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