AEW's Maxwell Jacob Friedman, better known as MJF, on the art of doing media as a pro wrestler
Summary
Richard Deitsch interviews AEW star MJF ahead of the All In event in London. MJF discusses his media strategy, the significance of wrestling at Wembley, and his transition into acting with a role in Violent Night 2. He also shares insights on social media engagement, ratings growth, and his critical view of WWE-affiliated wrestling journalism.
Topics discussed
Sponsor: Collars Co dress shirts
Intro: MJF and AEW All In London
MJF on media engagement and audience building
MJF's PR process and contract leverage
Historic wrestling venues: Wembley and Arena Mexico
Tony Khan, Fulham FC, and MJF's personal life
MJF's popularity in the UK and dislike of London
Navigating character work and media training
Sponsor: VistaPrint
MJF's self-perception and fan psychology
Social media strategy and using hate as fuel
Political views and Tony Schiavone
MJF's acting career and Hollywood goals
Wrestling podcasts and societal tribalism
Sponsor: FanDuel
AEW ratings growth and Dave Lagreca
Future podcasting ideas and AEW All In recap
Outro: Other episodes and sponsors
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