Bonus: Is Diet Coke Embracing “Fridge Cigarettes"?
Summary
The hosts debate whether Coca-Cola’s new font deliberately mimics the iconic Marlboro logo, with most agreeing the resemblance is too striking to be accidental. They discuss the "Mission Winnow" case, where Philip Morris used similar branding to bypass tobacco advertising bans, suggesting Coke may be leveraging this aesthetic for coolness. The conversation also touches on the resurgence of smoking in pop culture and references a leaked Pepsi branding document.
Topics discussed
Coca-Cola's new font resembles Marlboro
Listeners' reactions to the logo change
Mission Winnow and tobacco advertising bans
The power of the Marlboro brand resonance
Is smoking cool again for Gen Z?
Was the resemblance deliberate?
Pepsi's leaked branding document
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