Nasreen Omidvar, co-founder and CEO of Vernique, discusses building deep domain-specific AI for consumer retailers to replace fragmented, manual back-office systems. She explains why generic LLMs fail in commerce due to a lack of retail-specific context, using Nordstrom as a case study where Vernique’s AI improved product setup efficiency by 90%. The episode also covers Omidvar’s origin story in robotics and her transition to NLP after a high school assignment, highlighting the need for multimodal, visual intelligence in modern shopping experiences.