SHIFT SHIFT

Who Owns the Future of Music?

Oct 7, 2026 · 18m

Summary

Recorded live in Amsterdam, this episode explores how AI is reshaping music ownership and value. Host Jennifer Strong interviews Andrea Chappell-Martin of PRS for Music and Ghazi Shami of Empire Records, who discuss using AI to recover unpaid royalties and streamline production. They debate the ethical guardrails needed for voice cloning and agree that human emotion remains the industry's most valuable asset.

Topics discussed

Introduction and AI's impact on music ownership Live audience introduction at Human X Who owns the future of music? Human element vs AI Case study: AI-generated hit 'Rubbers' and Grammy debate PRS for Music: Using AI to find unpaid royalties AI solutions for archaic music industry systems Empire's tech-forward approach to AI evolution Internal AI applications: Legal, analytics, and production Ethical guardrails and the 'North Star' for AI use AI as a creative tool: Access and production costs PRS data complexity and revenue growth via AI Agentic AI for international revenue collection Scarcity value and the rise of live music revenue Voice cloning, Content ID, and artist choice Early voice cloning incidents and industry reaction Navigating generational shifts in acceptable AI use PRS CEO's final goal: Reducing payment lag and commissions Empire's new rights management system and Amsterdam HQ Credits and sign-off
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