SHIFT SHIFT

Ready for Fish-Free Fish?

Oct 14, 2026 · 24m

Summary

Host Jennifer Strong tours New School Foods in Toronto to explore their plant-based salmon, which uses directional freezing and seaweed scaffolds to mimic real fish without extrusion. Founder Chris Bryson explains how their manufacturing technology creates realistic textures and flaking layers, allowing the product to stand on its own. The team also demonstrates prototypes for steaks and burgers, highlighting the versatility of their assembly line. The episode concludes with a tasting session that showcases the product’s similar macros to wild salmon while eliminating mercury and microplast…

Topics discussed

Introduction to plant-based salmon and New School Foods Show intro and brief tech news segment Touring the workshop and manufacturing technology focus Why extrusion is limited and the new alternative process Product versioning and iteration process with restaurants Ingredients: seaweed scaffolds, potato protein, and algae oils Expanding beyond salmon to steak and other meats Using trimmings to create a secondary burger product Lab equipment for analyzing flavor, texture, and color Directional freezing vs. extrusion for raw appearance V1 production line and scalable off-the-shelf equipment Creating the scaffold and injecting white lines Plate freezing process to create micro-channels Thawing, drying, and vacuum filling the scaffold Tasting the salmon and discussing cooking experience Feedback on flavor, texture, and future improvements Tasting the burger and comparing nutritional macros Benefits over farmed fish and episode credits
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