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Why’s everybody going to Japan?

Sep 11, 2026 · 50m

Summary

Lisa, a Tokyo resident overwhelmed by 119 visitors since 2022, asks why Japan has suddenly become a global travel obsession. Experts Roland Kelts and David Marks explain the shift from post-war hostility to fascination, driven by soft power, a weak yen, and the country’s exceptional public functionality. The episode contrasts Japan’s orderly, craft-focused society with American dysfunction, validating listener surveys that cite culture, value, and the unique "working" experience as primary motivators for the tourism boom.

Topics discussed

Sponsors: Bombus Socks and Snapple Introduction to the episode topic Listener question and host's guest visit data Analyzing the spike in American tourism to Japan Sponsors: Built, Vanguard, and Matic Robot Methodology: Experts vs. Listener Survey Interview with Roland Nozomi K. Celts on storytelling Historical waves of Japanism and pop culture Soft power and the 1990s cultural explosion Post-WWII perceptions and the 'Cool Japan' shift David Marks' study of Japanese coolness Sponsors: Sleepme, Rosetta Stone, and Fior Government tourism plans and economic factors Visitor statistics and the role of social media The appeal of Japanese infrastructure and cleanliness Social codes, conflict avoidance, and civility Craftsmanship culture and the value of makers Listener survey results and personal anecdotes Comparing American and Japanese cultural values Outro, book recommendations, and final sponsor
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