Search Engine Search Engine

How to pursue excellence … in noodles (unlocked bonus)

Jul 17, 2026 · 47m

Summary

Search Engine host PJ Vogt interviews Jason Wang, CEO of Xi’an Famous Foods, about his journey from a basement stall to a 25-location empire. Wang discusses his immigrant upbringing, the unique spicy-sour flavors of Xi’an cuisine, and the intense dedication required to maintain excellence. The episode explores how Wang fights the natural tendency for quality to decline as the business scales.

Topics discussed

Intro, sponsors, and episode context The philosophy of excellence and Famous Foods signs Jason Wang's childhood in Xi'an and early life Immigration to the US and his father's restaurant work Opening the first stall in Flushing's Golden Shopping Mall Sponsors: Alienware and Snapple Anthony Bourdain's discovery and viral fame Jason joins the business and modernizes operations Expanding to multiple locations and maintaining quality The debate over delivery and dine-in experience Legacy, family, and future growth plans Outro, credits, and final sponsors
Listen ad-free on Castria