How to pursue excellence … in noodles (unlocked bonus)
Jul 17, 2026 · 47m
Summary
Search Engine host PJ Vogt interviews Jason Wang, CEO of Xi’an Famous Foods, about his journey from a basement stall to a 25-location empire. Wang discusses his immigrant upbringing, the unique spicy-sour flavors of Xi’an cuisine, and the intense dedication required to maintain excellence. The episode explores how Wang fights the natural tendency for quality to decline as the business scales.
Topics discussed
Intro, sponsors, and episode context
The philosophy of excellence and Famous Foods signs
Jason Wang's childhood in Xi'an and early life
Immigration to the US and his father's restaurant work
Opening the first stall in Flushing's Golden Shopping Mall
Sponsors: Alienware and Snapple
Anthony Bourdain's discovery and viral fame
Jason joins the business and modernizes operations
Expanding to multiple locations and maintaining quality
The debate over delivery and dine-in experience
Legacy, family, and future growth plans
Outro, credits, and final sponsors
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