Host Flora Lixman interviews Dr. Elizabeth Marnik, an immunologist who overcame childhood vaccine hesitancy to lead the Evidence Collective. They discuss how misinformation and lack of trust drive hesitancy, emphasizing that facts alone rarely change minds. Marnik advocates for empathy, storytelling, and collaborating with community influencers to effectively communicate science. She argues that building relationships and patience are crucial for addressing public health concerns in a fragmented media landscape.