Larqué : "J'aurais aimé jouer avec les réseaux sociaux !" – 10/11
Summary
This episode features a discussion on the impact of social media in football, contrasting personal scrolling habits with the strategic use of platforms by the French Football Federation. The speakers analyze how the FFF's content strategy during the 2018 World Cup fostered public affection and tolerance for the national team, arguing that sharing the human side of athletes creates a compelling narrative that enhances fan engagement.
Topics discussed
Sponsorship and responsible gambling disclaimer
Host introduction and transition to social media topic
Discussion on controversial player posts and personal sharing
Positive example: French Federation's 2018 World Cup content
Impact of social media on public tolerance and criticism
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