Ferrari collector and watch dealer David Lee discusses his journey from a middle-class background to owning a $40 million 250 GTO and winning a Pebble Beach award. He explains how his family’s jewelry business and real estate investments funded his passion, while also addressing the complexities of Ferrari’s allocation system and the value of social media influence. Lee shares insights on the luxury watch market, including the importance of reputation for authorized dealers and the challenges of navigating economic diversification.
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