We'll do it live
Summary
Jason Fried and David Heinemeyer-Hanson discuss their weekly live Basecamp demos, where they answer audience questions and showcase their company’s workflow. They emphasize that these unscripted sessions reveal tacit knowledge and build trust by showing the "negative space" of their processes. The hosts argue that direct human interaction and transparency create deeper customer connections than polished marketing or AI support.
Topics discussed
Introduction to live Basecamp demos and customer interactions
Out-teaching the competition: The value of showing product philosophy
Revealing tacit knowledge and work philosophy through demos
The power of live interaction and organic learning experiences
Using live demos to spot product flaws and staying sharp
Transparency in demos: Showing real accounts and beta features
Building human connections: Buy the seller and direct access
The premium of human support in an AI-driven world
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