Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)
Summary
Jada McKenna, CEO of Prosper Global (formerly Mercy Corps), discusses the organization’s rebranding to better reflect its shift from emergency aid to long-term prosperity and innovation. She details recent humanitarian efforts in Nepal, Syria, Ukraine, and Gaza, highlighting the impact of climate disasters, conflict, and the Strait of Hormuz crisis on global food security. McKenna also addresses the challenges of reduced US foreign aid funding and calls on AI companies to partner with nonprofits to improve efficiency and response capabilities.
Topics discussed
Promotion for Masters of Scale Summit and Podcast
Introduction of Jada McKenna and Prosper Global
Nepal flooding, climate change, and disaster preparedness
Rebranding from Mercy Corps to Prosper Global
Challenges of rebranding in conflict zones and staff reactions
Rebuilding Syria: opportunities and ongoing needs
Impact of Strait of Hormuz conflict on food security in Sudan
Ukraine grain storage and infrastructure attacks
Navigating US aid cuts and political pushback
Sponsor break and segment transition
The role of AI in humanitarian aid and cost reduction
Current humanitarian situation and livelihoods in Gaza
Violations of international humanitarian law in modern warfare
Goals and messaging for UN General Assembly week
Leadership lessons from rapid contraction and reinvention
Closing thoughts on hope and resilience
Sponsor segment and show credits
Promotion for Pioneers of AI podcast
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