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Summary
Host Fernanda Santos interviews Fabio Barbosa, CEO of COBE, about evolving consumer behavior and the rise of AI in digital commerce. They discuss how marketplaces dominate initial searches while brand apps drive higher-value purchases through personalization. The episode also covers tech news, including Android file protection, a new Xiaomi camera, and the Galaxy S26 FE design.
Topics discussed
Introduction and episode overview
Call to vote for Podcast Canaltech
Introduction of guest Fabio Barbosa
Changes in consumer behavior and retail channels
The rise of marketplaces and delivery speed
Role of brand apps and micro-influencers
AI, hypersegmentation, and personalization
App ROI and high-ticket purchases
Future of digital commerce interfaces
Android file protection feature
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