How Canadians listen to audio
Jul 29, 2026 · 4m
Summary
This episode analyzes global podcast market share, noting Canada’s 9% ad-supported audio share versus the US’s 20%. It covers platform updates like YouTube Shorts thumbnails and Pocket Casts’ HLS support, alongside industry shifts such as staff departures at Diary of a CEO and new network signings. The show also highlights the Podfluencer Awards’ new international category and discusses the economic viability of podcasting in New Zealand.
Topics discussed
Canadian audio listening habits and podcast ad share
Global podcast ad share and US TV streaming stats
YouTube Shorts custom thumbnails feature
ABC News Podcast Network Apple subscription launch
Micro.blog video expansion and RSS interoperability concerns
Pocket Casts HLS support and audio-only playback
Staff departures from Diary of a CEO podcast
Podfluencer Awards new international category
Acast, Yap Media, and Nova Podcasts new signings
NZ podcast economics and Taking It Down podcast milestone
Talking Trash podcast launch and newsletter sign-off
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