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How Canadians listen to audio

Jul 29, 2026 · 4m

Summary

This episode analyzes global podcast market share, noting Canada’s 9% ad-supported audio share versus the US’s 20%. It covers platform updates like YouTube Shorts thumbnails and Pocket Casts’ HLS support, alongside industry shifts such as staff departures at Diary of a CEO and new network signings. The show also highlights the Podfluencer Awards’ new international category and discusses the economic viability of podcasting in New Zealand.

Topics discussed

Canadian audio listening habits and podcast ad share Global podcast ad share and US TV streaming stats YouTube Shorts custom thumbnails feature ABC News Podcast Network Apple subscription launch Micro.blog video expansion and RSS interoperability concerns Pocket Casts HLS support and audio-only playback Staff departures from Diary of a CEO podcast Podfluencer Awards new international category Acast, Yap Media, and Nova Podcasts new signings NZ podcast economics and Taking It Down podcast milestone Talking Trash podcast launch and newsletter sign-off
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