Will Meets Social Media
Summary
Will Friedle discusses his hesitation to return to social media, citing past mental health struggles and a dislike for typical trends. He is joined by social media expert Paige Lorenzen, who helps him define content pillars focused on comedy skits, mental health, and promotions. The trio explores how to authentically engage audiences without feeling like a chore, with Will revealing a plan to create high-effort, mock commercial videos for brand deals.
Topics discussed
Sponsor reads: Chase, Old Navy, Lowe's, AT&T
Intro and social media usage check-in
Why Will Friedle quit social media
Re-entering social media with comedy skits
Sponsor reads: Factor, Quince
Sponsor reads: Dell, stadium tech story
Defining social media goals and mental health
Guest intro: Paige Lorenzen and her background
Navigating trends vs. authentic content
Will's end goal: comedy and world domination
Establishing content pillars and audience tone
Example skit: The shaving cream prank
Putting a spin on trends: Blood and sneakers
Workflow: Batch filming and editing process
Sponsor reads: BKFC, Dell, Article
Sponsor reads: BetterHelp, Chase Halloween
Handling negative comments and engagement
Will's Finsta reveal and creative outlet
Mock commercial: Be Toxic by Will Friedel
Choosing a handle and video length
Sponsor reads: BKFC, Dell, Chase, Taste Republic
Sponsor read: Old Navy back-to-school
Long-term benefits of social media presence
Outro and final sponsor reads
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