The Canadian Boycott is About More than Economics | The Professor Is In
Sep 14, 2026 · 20m
Summary
Justin Wolfers analyzes the escalating US-Canada trade war, noting that Canadian consumer boycotts may cost the US more than formal tariffs due to concentrated impacts on tourism and retail. He argues that while diversifying trade with Europe and Asia reduces political risk, the US remains a critical economic partner. The episode also reflects on how a generation of Americans has only known the current era of radical political discourse, contrasting it with past norms of institutional stability.
Topics discussed
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Introduction and context on US-Canada trade war
Update on Canadian retaliation and tariffs
Legal issues: USMCA and presidential proclamations
GSA procurement changes and tariff adjustments
Infinity percent tariffs and import bans
Economic impact of import bans on consumers
Analysis of Canadian boycott of US goods
Canadian sovereignty and dignity in the dispute
Tangent: Elbows up and the Australian crawl
Political rhetoric and Canadian response
Quantifying the cost of the boycott to the US
Concentrated impacts: Tourism and hotels
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Canada's potential trade diversification
Long-term political shifts in the US
Geography and the future of US-Canada relations
Closing remarks and audience thanks
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