Can World Cup mania grow MLS in the U.S.?
Summary
NPR’s Becky Sullivan explores how Major League Soccer teams are leveraging the 2026 World Cup to grow their fanbase in the U.S. The episode contrasts strategies like Boston’s venue hosting and Chicago’s massive watch parties with MLS’s broader marketing campaign. It highlights how Lionel Messi’s continued excellence aims to attract top global talent, proving the league is a competitive destination rather than a retirement home.
Topics discussed
Intro: World Cup watch party on a Seattle barge
MLS's problem-tunity: Capitalizing on World Cup fever
Boston's strategy: Hosting matches to build passion
Chicago's strategy: The Costco sampling approach
Will these strategies actually work? Mixed historical data
Sponsors: Schwab, Rippling, Dell, Capital One
MLS's national campaign: 'Thanks World, We'll Take It From Here'
Targeting stars: Using facilities to attract top talent
Messi's impact: Validating MLS quality on the world stage
Outro: NPR Plus event and credits
Sponsors: American Home Shield and Capella University
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