What makes a toy go viral
Topics discussed
Sponsorships and Planet Money board game update
Meet Juju and the viral squishy dumpling phenomenon
Episode introduction and sponsor messages
Toy industry analyst on the rise of squishy toys
Introduction to RMS and CEO Zach Barber
Lesson 1: Tweak existing toys to ride trends
Lesson 2: Adding mystery and surprise to products
Lesson 3: Using scarcity and limited drops
The Beanie Baby effect and going viral on TikTok
Sponsor breaks and pop culture promo
Building a nimble supply chain for viral success
How big toy companies are adapting to new models
Juju's new obsession: sourdough bread
Show credits and listener engagement call to action
Closing sponsorships and Code Switch promo
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