The economics of podcasting and NPR+ (NPR+)
Summary
NPR Plus head Lita discusses the transition from single-show subscriptions to the bundled NPR Plus service, explaining the economic rationale behind the change. She addresses listener concerns about support rates, noting that while fewer than 2% of podcast listeners donate compared to 10% of radio listeners, the program has driven $17 million back into public radio. The episode covers enrollment options, the impact of Apple’s 30% cut, and the importance of direct enrollment for community engagement. Finally, the hosts answer listener questions regarding ad targeting, baked-in fundraising me…
Topics discussed
Introduction and guest Lita Meritz
Listener feedback on Planet Money Plus transition
Explaining the shift from single shows to NPR Plus
Subscription statistics and the 10% goal
Where subscription money goes and show impact
Best ways to donate and listener perks
Churn rates and payment issues
Listener Q&A: Advertising and market dynamics
Listener Q&A: Ads in exclusive episodes
Listener Q&A: Guest remuneration policies
Closing thoughts on community and support
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