Why Things Become Popular, with Chuck Klosterman
Summary
Derek Thompson discusses Chuck Klostermann’s new book, an alternative history where the Velvet Underground becomes the dominant rock band while the Beatles fade into obscurity. They explore why certain music succeeds, noting the closing gap between critical darlings and commercial hits. The conversation also covers the decline of nonfiction reading, arguing that podcasts now often replace the book itself rather than promoting it. Finally, they reflect on the creative process and the difficulty of detaching from external feedback in the modern media landscape.
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