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37. Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time

Aug 29, 2026 · 50m

Summary

Steve Levitt interviews economist Sendhil Mullainathan, discussing VR’s potential to transform education and work by creating immersive, memorable experiences. They explore cognitive biases like the sunk cost fallacy and status quo bias, illustrated through Mullainathan’s “Peak” learning app. The conversation also covers Mullainathan’s challenges adapting academic rigor to government bureaucracy and business consulting, highlighting the difficulty of learning in environments with poor feedback.

Topics discussed

Sponsor message: Wells Fargo Autograph Journey Card Introduction of guest Sendhil Mullainathan Virtual reality and its potential for education The two-sided market problem in VR adoption How sensory experiences create stronger memories The fallibility of memory and reading retention The $20 bill auction and sunk cost fallacy Escalation of commitment and the coin flip study Status quo bias and trying new things Book recommendations and listener Q&A segment Sendhil's learning app and false memory experiments Working in government and the lack of feedback Learning in 'wicked environments' with little feedback The end of history illusion and advice for young people Conclusion and preview of next episode
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