166: Can Social Media Build Healthy Community? with Shannon McKinstrie
Summary
Host Shannon Laco interviews social media strategist Shannon McKinstry on building healthy online communities. They discuss identifying red flags like toxic or overly salesy content versus green flags such as authenticity and vulnerability. The conversation highlights how consistent, genuine engagement fosters real connections that can support offline life and provide meaningful help during personal challenges.
Topics discussed
Sponsors and podcast intro
Guest intro: Shannon McKinstry
Shannon's background and mission
Red flags in online communities
Toxic hustle culture and sales
In-person events and gatekeeping
Building community through comments
Ad breaks: Zazzle, Bowl & Branch, Quince
Online support and generosity
Algorithms and training your feed
Closing thoughts and guest info
Final sponsors and outro
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