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What Exactly Is Bubblegum Flavor — and Why Pink?

Aug 5, 2026 · 9m

Summary

Host Lee Habib and guest Simon Whistler explore the history of bubblegum, invented in 1928 by Fleer accountant Walter Dimer. The episode details how Dimer’s meticulous experiments, not mere accident, created the iconic pink Double Bubble gum, saving the company from financial ruin. Despite receiving no royalties, Dimer found fulfillment in bringing joy to children worldwide through his invention.

Topics discussed

Sponsor messages and podcast introduction Violet Beauregard clip from Willy Wonka Walter Dimer's accidental invention of bubblegum The origin of bubblegum's pink color Commercial success and Dimer's life story The mystery of bubblegum flavor ingredients Host commentary and closing thoughts Final sponsor advertisements
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