Altium Is Coming Home to the Designer | Lawrence Romine on OnTrack
Summary
Host Zach Peterson interviews Altium’s Lawrence Romine about the company’s strategic shift to three new product tiers: Develop, Agile, and Enterprise. Romine explains this "homecoming" to user-centric design, addressing past enterprise-focused growth that alienated individual designers. The discussion covers the specific features, pricing, and target audiences for each tier, emphasizing that core PCB design functionality remains unchanged. Romine also hints at a renewed focus on frequent, impactful feature releases for the core designer community.
Topics discussed
Introduction and Altium's return to user-centric design
Altium's history and rise to industry standard
Evolution from individual users to enterprise needs
Overview of new product tiers: Develop, Agile, Enterprise
Deep dive into Altium Agile and Teams features
Altium Develop features, pricing, and value proposition
Customer reactions and addressing price concerns
Prioritizing feature development and future releases
Conclusion: Balancing success across user cohorts
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