On Brand with Jon and Marisa On Brand with Jon and Marisa

Hidden Valley Ranch

Jul 9, 2026 · 1h 21m

Summary

Hosts Jon and Marisa explore the origin of Hidden Valley Ranch dressing, tracing its creation to Steve Henson, a plumber who developed the recipe in 1940s Alaska to feed his crew. They discuss how Henson used his plumbing fortune to buy a California property, renaming it Hidden Valley Ranch. The episode also features tangential banter about Trader Joe’s products, cheese pairings, and Taylor Swift’s wedding.

Topics discussed

Intro: Alaska history and Hidden Valley Ranch Banter: Ranch preferences and Taylor Swift wedding Snack break: Chips, dips, and dinner habits Steve Henson's early life and move to Alaska The origin of the ranch dressing recipe Buying the Hidden Valley Ranch property The ranch as a dude ranch and party venue Spreading the recipe via envelopes to Hawaii Early marketing and mail-order success Incorporation and the Clorox acquisition Trademark battles and expansion to Nevada Steve's retirement and mobile home business Modern ranch trends and cultural impact Recipe changes and the role of Gail Henson Outro: Listener shoutouts and Patreon
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