On Brand with Jon and Marisa On Brand with Jon and Marisa

Elmer's

Aug 20, 2026 · 1h 30m

Summary

John returns from Iceland to recount his attempt to meet Bjork at an eclipse rave, sharing stories of volunteering and near-misses. The hosts then pivot to the main topic: Elmer’s Glue. They explore the brand’s 79-year history, from its origins with a Texas inventor to its iconic cow mascot, while discussing the cultural phenomenon of children eating school glue.

Topics discussed

Sponsors and John's Iceland trip recap Confusion over Elmer's Glue episode history Driving fears and renting a manual car in Iceland Volunteering at the Björk 40th anniversary event The solar eclipse and failed attempt to meet Björk History of adhesives from Neanderthals to library paste Gail Borden's failed inventions and condensed milk success The rise and fame of Elsie the Cow Elmer's Glue origins, formula changes, and packaging Corporate acquisitions and the 2016 slime craze Slime sales, brand loyalty, and craft supplies Podcast logistics, Freak of the Week, and Iceland memes
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