Special Episode: Atlanta City FC’s branding
Summary
Host Dan Lletta opens with a brief analysis of the US Women’s National Team roster, highlighting four uncapped NWSL players and Ashley Sanchez’s return. The main segment features Deandra Duggins, VP and Chief Business Officer of the new 17th NWSL team, Atlanta City FC. Duggins details the club’s brand development, explaining the symbolism behind the phoenix crest, the hidden "A," and the color palette representing Atlanta’s culture. She also discusses the team’s operational independence from Atlanta United, upcoming merchandise launches, and the timeline for the club’s 2028 debut.
Topics discussed
Intro: Atlanta City FC branding and guest introduction
USWNT roster call-ups of NWSL players
Overview of the Atlanta City FC brand launch
Breakdown of the color palette symbolism
Crest details: Phoenix, hidden A, and dogwood
The brand development process and timeline
Naming vs. crest: Which came first?
Future milestones: Hiring, facility, and kits
Naming concerns and launch merchandise sales
Apparel collections: Nike and Peace Collective
Independence from Atlanta United branding
Shared resources and operational separation
Potential joint events with Atlanta United
Club goals and expectations for NWSL
How to buy merch and founding member info
Details on the in-person launch party
Closing remarks and social media handles
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