Bee Inspired
Summary
Former footballers Mark Corkin and Stephen Robb join hosts Simon Donnelly and Jackie McNamara to discuss their new golf lifestyle brand, Cairn. The duo reflects on their careers, the rise and administration of their previous fashion label Be Inspired, and the lessons learned from rapid growth. They also share stories from their time playing in Thailand and part-time Scottish football, while promoting their upcoming charity golf event and London Marathon.
Topics discussed
Introduction and guest welcome
Golf handicaps and playing partners
Early friendship and Celtic days
Football careers: Dundee, loans, and Hamilton
Full-time vs part-time football lifestyle
Playing in Thailand and injury struggles
End of career and starting Be Inspired
Sponsorship: Capital One Alter Ego
Sourcing stock and early sales in Ibiza
Influencer marketing and daily grind
Early business chaos and financial gaps
Pop-up shops and learning from mistakes
Sponsorship: LifeLock and Capital One
Five-a-side football and brand events
Scaling issues and warehouse costs
Hiring ex-players and new golf brand
Golf lifestyle brand positioning
Naming the new brand: Cairn
Lessons learned and personal impact
Sales strategy: online and retail
Golf community events and sponsors
Target audience and design philosophy
Final recommendations and sign-off
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