No Tags No Tags

73: Dance music has entered its proteinmaxxed era

Sep 30, 2026 · 52m

Summary

Tom and Chow open with a lighthearted debate on cooking confidence before discussing their recent AVA conference and upcoming 180 Studios event. The main focus is a critical analysis of the "Big Room" tech house scene, specifically the upcoming B4B featuring Prosper, Josh Baker, and Ketama. They dissect the genre's shift toward personality-driven, social media-first marketing, noting its conformist aesthetics and lack of humor compared to past eras. The episode concludes with a humorous look at Fish 56 Octagon's recent appearance at a gym event.

Topics discussed

The art of poaching an egg and trusting the science Recap of the AVA London conference and No Tags live show The allotment keeper pipeline and hoarding habits Upcoming intimate listening session with NTS residents Defining the B4B acronym and its economic implications Analyzing the Prosper, Josh Baker, and Ketema B4B promo Critiquing the humorless aesthetic of modern big room dance The synchronized dance and Westlife comparisons Identifying the members and their distinct styles The commercial rise of Circo Loco and tech house The predictability of their music and clip-friendly production The meaning of underground vs commercial in dance music Protein intake, masculinity, and the DJ setup Personality-driven marketing and the role of social media The clip economy and the decline of dub plate culture Gender expression and the retrograde nature of the scene Parallel universes and algorithmic echo chambers Fitness New Year and the sad state of the gym AG's side quests and the Joy Orbinson engagement bait Listener submissions on what makes a festival a festival
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