Comreg suggests Ireland may eventually phase out traditional free-to-air television as streaming and smart TVs become dominant. Technology writer Ciara O'Brien explains that while 13% of households still rely on Saorview, the shift is driven by broadband availability and changing viewing habits. The discussion highlights that many viewers now prefer on-demand or catch-up services over live broadcasts, particularly in urban areas. However, the report notes that rural and older demographics may continue using free-to-air options due to cost and infrastructure limitations.