Newstalk Breakfast Newstalk Breakfast

Television consumption is increasingly moving online

Oct 16, 2026 · 3m

Summary

Comreg suggests Ireland may eventually phase out traditional free-to-air television as streaming and smart TVs become dominant. Technology writer Ciara O'Brien explains that while 13% of households still rely on Saorview, the shift is driven by broadband availability and changing viewing habits. The discussion highlights that many viewers now prefer on-demand or catch-up services over live broadcasts, particularly in urban areas. However, the report notes that rural and older demographics may continue using free-to-air options due to cost and infrastructure limitations.

Topics discussed

Show introduction and sponsor Comreg report on future of free-to-air TV Clarifying the switch-off timeline and 3G comparison Impact on rural and older households Cost consciousness and the appeal of free TV Breakdown of current TV viewing methods Shift from live viewing to on-demand consumption Closing remarks
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