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Deposit return company will generate 330 million euros by 2031

Nov 3, 2026 · 4m

Summary

Irish Daily Mail political editor Craig Hughes reveals that the not-for-profit company operating Ireland’s deposit return scheme expects to generate 121 million euros in cumulative profit by 2031. This profit is largely driven by unredeemed deposits from consumers who do not return their bottles, a practice critics view as an unfair tax. The discussion also highlights concerns over the scheme’s lack of transparency regarding executive pay and its significant annual marketing expenditure.

Topics discussed

Show introduction Deposit return scheme projected 121m profit Source of profits: unreclaimed deposits How the deposit return scheme works Return rates and future income projections Criticism of scheme as a consumer tax Political and producer backlash Issues with return point accessibility High marketing costs and 'spin' Lack of transparency on executive costs Director remuneration and pay freeze Pressure for pay transparency Closing remarks and sign-off
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