Deposit return company will generate 330 million euros by 2031
Nov 3, 2026 · 4m
Summary
Irish Daily Mail political editor Craig Hughes reveals that the not-for-profit company operating Ireland’s deposit return scheme expects to generate 121 million euros in cumulative profit by 2031. This profit is largely driven by unredeemed deposits from consumers who do not return their bottles, a practice critics view as an unfair tax. The discussion also highlights concerns over the scheme’s lack of transparency regarding executive pay and its significant annual marketing expenditure.
Topics discussed
Show introduction
Deposit return scheme projected 121m profit
Source of profits: unreclaimed deposits
How the deposit return scheme works
Return rates and future income projections
Criticism of scheme as a consumer tax
Political and producer backlash
Issues with return point accessibility
High marketing costs and 'spin'
Lack of transparency on executive costs
Director remuneration and pay freeze
Pressure for pay transparency
Closing remarks and sign-off
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