Newstalk Breakfast discusses new ESRI research indicating that carbon emissions labels on airline booking sites have minimal impact on consumer choices and often cause confusion. Guest Dr. Shane Timmons explains that travelers frequently prioritize percentage reductions over actual emissions, leading them to select higher-emission long-haul flights. The segment also highlights discrepancies between consumer expectations and the limited factors used in current label calculations, while noting that upcoming EU standardized labels remain voluntary and uncertain in their effectiveness.