The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook
Summary
Jeff Harmon discusses his journey from creating viral ads for brands like Squatty Potty to building Angel Studios, a top TV movie studio. He explains his "glitch" strategy, which involves finding underserved market segments and leveraging new platforms, such as using YouTube's early ad system to launch Aura Brush. The episode details how he applied these principles to fund The Chosen via a 19-minute YouTube ad and now uses AI-optimized social media tactics to promote Angel's films.
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