3 killer businesses hiding in plain sight
Aug 12, 2026 · 47m
Summary
The hosts discuss the lucrative but ethically complex monkey testing industry, noting how supply shocks drove prices to $20,000 per primate. They explore Warren Buffett’s soybean oil trade and emphasize that entrepreneurs succeed by noticing overlooked gaps in mundane industries. The episode highlights Paul Graham’s advice to follow personal excitement to find low-competition opportunities. Finally, they argue that cultivating childhood passions and maintaining sensitivity are key to discovering unique business ideas.
Topics discussed
Intro: Hair loss, hats, and wellness checks
Lookmaxxing app and dating app horror stories
The $20,000 monkey: Medical testing supply chain
Monkey smuggling scandal and legal consequences
Hidden industries: Lead, conveyor belts, and soybean oil fraud
Entrepreneurial strategy: Finding gaps in boring industries
The power of noticing: Seinfeld, Paul Graham, and enthusiasm
Sponsor: HubSpot AI content tools
Childhood obsessions: Board games, Dan Brown, and Matt Leacock
Sponsor: Mercury banking
The psychology of awe and the San Francisco startup scene
The Art Thief: Obsession, morality, and stolen masterpieces
Outro and Marketing School podcast promo
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