My First Million My First Million

3 killer businesses hiding in plain sight

Aug 12, 2026 · 47m

Summary

The hosts discuss the lucrative but ethically complex monkey testing industry, noting how supply shocks drove prices to $20,000 per primate. They explore Warren Buffett’s soybean oil trade and emphasize that entrepreneurs succeed by noticing overlooked gaps in mundane industries. The episode highlights Paul Graham’s advice to follow personal excitement to find low-competition opportunities. Finally, they argue that cultivating childhood passions and maintaining sensitivity are key to discovering unique business ideas.

Topics discussed

Intro: Hair loss, hats, and wellness checks Lookmaxxing app and dating app horror stories The $20,000 monkey: Medical testing supply chain Monkey smuggling scandal and legal consequences Hidden industries: Lead, conveyor belts, and soybean oil fraud Entrepreneurial strategy: Finding gaps in boring industries The power of noticing: Seinfeld, Paul Graham, and enthusiasm Sponsor: HubSpot AI content tools Childhood obsessions: Board games, Dan Brown, and Matt Leacock Sponsor: Mercury banking The psychology of awe and the San Francisco startup scene The Art Thief: Obsession, morality, and stolen masterpieces Outro and Marketing School podcast promo
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